Media

We are living in a media driven world, where digital appliances have turned the ordinary consumer into a producer, where films are being created on laptops and phones, a world where   music, art and human interest stories of impressive quality are successfully being created by young people in a manner that is redefining the way media is produced and consumed. This is the age of the prosumer, a place where young people both produce and consume media in equal measure.

The internet has meant that the production and consumption of any media form can now reach the world in a matter of seconds and the idea that everyone will one day be famous for 15 minutes is beginning to move from likely to inevitable.  Global communication is an everyday reality leaving no part of our daily experience untouched.  The convergence of digital applications into ever smaller and more compatible machines is just one of the many fascinating areas that 21st century media is heading towards.

This new understanding of radio, film, advertising, TV, print media etc. is at the centre of a never ending cycle of new ideas and technology which appears perpetually developing and unstoppable.

We follow the OCR Exam Board specifications at GCSE and A Level. At  As, A2 and GCSE 30 % of the overall grade is awarded for practical work ( Coursework ) produced in the new specifications as an  individual exercise typically producing a group film opening sequence or magazine. Young people will work in groups but they are individually responsible for producing work for their own brief.  Media Studies is an invaluable qualification for anybody hoping to enter Business, Law or Marketing and Public Relations. Typically 80,000 graduates annually in the UK have some component of Media Studies in their degrees and this testifies to the value of knowledge of contemporary media practices.

 

KS4

GCSE Overview

Media Studies (9-1) - J200 (from 2017)

 Component 01: Television and promoting media

There are two sections:

  • In section A: Television, students engage with an in-depth study of one contemporary and one historic television products, responding to questions covering the whole of the theoretical framework and a range of media contexts
  • In section B: Promoting media, students study media products from the same global conglomerate producer illustrating the media forms of film, advertising and marketing, and video games.

Component 02: Music and news

There are two sections:

  • In section A: Music, students engage with one in-depth study covering magazines, a comparative study of music videos and a study of contemporary radio.
  • In section B: News, students engage with one in-depth study of online news, including its social and participatory media. Students also study contemporary and historical newspaper front pages and how they illustrate changing social, cultural, historical and political contexts.

Component 03/04: Creating media

Students apply their knowledge and understanding of media language and representations to create media products of their own, using the theoretical framework to express and communicate meaning to an intended audience.

 

KS5

AS Level Overview

Content overview

Students study nine media forms and associated set products using a theoretical framework covering media language, media representations, media industries and media audiences. They also consider the social, cultural, economic, political and historical contexts of media products.

Component 01: Media messages

Students study news and online, social and participatory media in depth and learn about how media language is used to construct representations and meaning in a variety of set media products.

There are two sections:

  • In section A: News and online media, students carry out two linked in-depth studies that focus on contemporary news in the UK, requiring students to explore how and why newspapers and their online counterparts are evolving as media products and the relationship between both online and offline news.
  • In section B: Media language and representation, students focus on media language and representation and consider how meanings are constructed across different media forms. This covers advertising and marketing, magazines and music videos.

In addition, students engage in an overarching in-depth study of the online, social and participatory media forms that they meet in their work on sections A and B.

Component 02: Evolving media

Students consider how media industries are evolving and using technology to reach, target and address audiences through a variety of set media products. Students also consider the media language, representations and messages and values communicated by long-form television drama and how these dramas are produced and consumed globally.

There are two sections:

  • In section A: Media industries and audiences, students will explore media industries through film, video games and radio and audiences through video games and radio.
  • In section B: Long-form television drama, students carry out an in-depth study focusing on contemporary long form television dramas, one English language and one European (non-English language).

In addition, students engage in an overarching in-depth study of the online, social and participatory media forms that they meet in their work on sections A and B.

Component 03/04: Creating media

Students create a cross-media product for an intended audience in response to a set brief. This gives them the opportunity to work independently and develop expertise built from their study in components 01 and 02.

A2 Level Overview

Content overview

Students study nine media forms and associated set products using a theoretical framework covering media language, media representations, media industries and media audiences. They also consider the social, cultural, economic, political and historical contexts of media products.

Component 01: Media today

Students develop their knowledge and understanding of the media theoretical framework and the different contexts surrounding contemporary media products and carry out an in-depth study of long form television drama. Two further in-depth studies allow them to consider the relationship between online and offline news products.

There are three sections:

  • In section A: The media theoretical framework, students are introduced to the elements of the media theoretical framework. They consider how media products are constructed across different media forms to reach different audiences, and how media language is used to create meaning. They study the following media forms:
    • Film
    • Advertising and marketing
    • Radio
    • Magazines
    • Video games
    • Music video
  • In section B: Long-form television drama, students carry out an in-depth study exploring television as a media form, drawing together different elements of the media theoretical framework and media contexts.
  • In section C: News and online, social and participatory media, students carry out two comparative in-depth studies to explore how and why newspapers and their online counterparts are evolving as media products.

Component 02/03: Creating media

Students create a media product for an intended audience in response to a set brief. This gives them the opportunity to work independently and demonstrate their understanding of the theoretical framework.

 

 

 

 

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