|It is accepted that we are now living in a media driven world, where digital appliances have turned the ordinary consumer into a producer, where films are being created on laptops and music CDs of impressive quality are successfully being created in teenagers’ bedrooms.|
|The internet has meant that the production and consumption of any media form can now reach the world in a matter of seconds and the idea that everyone will one day be famous for 15 minutes is beginning to move from likely to inevitable. Global communication is an everyday reality leaving no part of our daily experience untouched. The convergence of digital applications into ever smaller and more compatible machines is just one of the many fascinating areas that 21st century media is heading towards.|
This new understanding of radio, film, advertising, TV, print media etc. is at the centre of a never ending cycle of new ideas and technology which appears perpetually developing and unstoppable.
We currently follow the OCR Exam Board specifications at GCSE and A Level. At GCSE 60% of the grade is awarded for practical work produced in one group and one individual exercise typically producing a group film opening sequence or magazine. The individual assignment has been focused on Advertising as a topic in recent years though there is a wide choice of briefs available and we will accommodate individual interests as facilities and equipment allow. The remaining 40 % of the GCSE award is exam based. At A Level 50 % of the grade is coursework focused, our students now put all coursework online in blogs and as a department we regularly deliver some of the best A Level results in the school. Media Studies is an invaluable qualification for anybody hoping to enter Business, Law or Marketing and Public Relations. That typically 80,000 graduates annually in the UK have some component of Media Studies in their degrees testifies to the value of knowledge of contemporary media practices that is valued by Universities in their applicants and corporate employers.